The Power of a Strong Personal Brand with Sheila Anderson

by Elizabeth Leon

You have less than seven seconds to make a good first impression. Whether you’re trying to land a job, secure a client, or build your network, your personal brand holds a lot of power in your personal and professional life.

In this episode of SmartFem’s Between the Lines, host Lea Woodford chats with author Sheila Anderson on how she went from invisible introvert to highly sought-after personal branding expert. Sheila Anderson is the author of the book I.C.U.: A Comprehensive Guide to Breathing Life Back into Your Personal Brand. Learn about how she embraced her struggles to help others through the process of building an intentional, consistent brand with impact.

The show is available to watch in its entirety on Amazon Prime and Roku.

About The Author

Elizabeth Leon

Elizabeth Leon is a wardrobe stylist and founder of Exclusively Ego, a personal styling business and blog that focuses on helping women discover their style, clear the clutter, and build a wardrobe that reflects their lifestyle, goals, and values. In addition to helping women discover their style and dress up their life, Elizabeth enjoys writing about fashion, thrift store shopping, and building confidence that can help catapult your life. Elizabeth started her creative writing career at SmartFem, and after venturing off on her own, she found herself back to her starting point after discovering the similarities between her core values and those of SmartFem. When not busy with her styling clients, you can find Elizabeth at some of her favorite local thrift stores hunting for vintage garments, designer handbags, and chic accessories. Follow Elizabeth at @elizabethexclusivelyego