Since its launch in 2010, Instagram soon became one of the most downloaded social media apps. The user-friendly app makes it easy for users from around the world to share their passions, interests, and journeys through life. For entrepreneurs, it provides a platform to share, connect, and grow.

As an active user since 2012, Instagram has been a part of my entire adult life. However, it’s never played a bigger role than it did two years ago when I decided to leave my corporate job to launch my business. Since then, I’ve built a community, created unique content, and generated opportunities I could only dream of.

It’s estimated that over 75 percent of businesses will use Instagram in 2020. So, what are you waiting for?  It’s time to let the world know what you and your business have to offer. Below are my top reasons why every entrepreneur should be on Instagram.

1. It’s a popular platform

If you’ve been ignoring the power of the popular social media app, it’s time to face the facts. As of last year, Instagram surpassed the 1 billion monthly user mark. 100 million of those users are in the U.S. alone.

Instagram has been especially popular with millennials, but it doesn’t mean users of all ages can’t join in on the content. Instagram is a great way to get your products, services, and ideas in front of millions of users and consumers from around the world.

2. Helps build your tribe

So, you’ve probably heard about the importance of building a community as an entrepreneur. Not only does your Instagram community support your content, but they’ll often support your business as well. This community will be the first to share your content, cheer you on, and often, even buy whatever you’re selling.

There are various ways to build a tribe on Instagram. However, one of the most common ways to attract followers and loyal supporters is to share a common interest. Once you’ve established your focus, you need to communicate engagingly.

3. Stories make you relatable

In a world of highlight reels and perfectly curated feeds, social media users are craving authentic and real content more than ever. Instagram Stories became one of the most exciting features of the app since its launch in 2016. Since then, half of the active users use Instagram Stories daily.

Not only is the feature easy to use, but it allows you to post real-time snippets of your day without worrying about saturating your feed. Stories disappear after 24 hours, so you can relax and be yourself. With behind the scenes videos and clips, you can humanize your voice and let followers get a glimpse of your authentic self.

Recent updates, like the addition of stickers, tags, GIFS, and cool filters, allow users to share a more fun and relatable version of themselves. For entrepreneurs, this is a great opportunity to show your followers that a real human is running the show. Authenticity and relatability can quickly grow your audience on a platform like Instagram.

4. Easily engage with customers

It’s never been easier to engage with followers and customers as it is on Instagram. Whether it’s through your comments, direct messaging, or Instagram LIVE, there are countless ways to engage with those that care for you and your brand.

It takes more than a pretty picture to succeed on the platform. Consistently engaging with your followers builds buzz around your brand and often helps you be seen more frequently on the ever-changing Instagram algorithm.

5. Find user-generated content

The days of creating all your content are gone. With the tag feature, you’re able to see any image or post you’re identified with. Whether it’s someone using your product, sharing your quote, or sending you love, you can easily share the content on your feed. Sharing user-generated content not only saves you time, but it also lets your community know that you value their loyalty.

Don’t be shy to ask for these tags in your marketing strategy. Whether it’s through email, a postcard, or product packaging, you’d be shocked to learn that your customers are more than happy to share the love.

6. Partner with influencers

Influencer marketing has become one of the most popular marketing strategies on social media. Brands have recognized the power industry leaders have on brand awareness. Targeted ads are no longer enough to make the sale. Now more than ever, potential customers want to hear from real people about their experience using the product or service.

No matter your budget, having an active Instagram account can help you build relationships with influencers of all levels. A simple direct message can lead to a partnership that can help your business grow and reach new markets.

7. Create longer content on IGTV

It’s no secret that video content has dominated the social media world. Now more than ever, users want to see longer-form content that keeps them entertained for longer periods. Instagram launched IGTV in mid-2018. The feature allows users to upload videos up to 10 minutes long and offers an easy way to share more in-depth content.

Whether you want to share recipes, tips, hauls, or DIY projects, IGTV is an easy-to-use feature that can help you attract new, engaging followers. These longer videos can be an asset for you as a creative leader. Share your skills with your followers and watch your engagement grow.

With 1 billion active users around the world, there’s an audience on Instagram for every business.